home DVD's Books Apparel & Merchandise Car Care Collectibles Posters & Signs Magazines New Products Accessories Specials GIFT PACKS
This is a Book
Code: 1845841331
Author: Phil Ward
Source: BooksProject4
Type: Book
ISBN: 1845841331
Price: $49.99
Dispatched within 3 days

Great Small Fiats In deciding which models to choose for inclusion in this book selected from Fiat's huge inventory, the author concentrated on three criteria - greatness, size and emotion. Where size is an easy parameter to qualify, greatness is more complicated because it is a combination of of both the manufacturer's and the public's opinion. A car that is highly regarded by the public may not have been a commercial success and vice verse. A truly great car is one that works well for both parties. Emotion may be considered to be an element of greatness in that the public's 'love' for a car is a fantastic benefit for a manufacturer and must be treasured. Fiat have made the mistake of 'improving' an icon on several occasions only to find that public opinion went against them. Fortunately Fiat has been magnanimous enough to respond by giving the car buying public more of what it wants. As long as they continue to do so then Fiat's reputation as the world's greatest small car manufacturer is set to continue.


All material on this website is copyright MOTORMANIA 2008-2013 except for product images which unless otherwise stated are covered by copyright of the maker of those product/s and remain their property.
Ring 1300 CAR GUY (1300 227 489)    Wholesale & Trade Showroom at Unit 5 Mirra Business Park / 9 Mirra Court, Bundoora, VIC, 3083